ABOUT US
A journey of purposeful living
Welcome to The Four Pursuit, a brand deeply rooted in ancient wisdom and dedicated to modern living. Our name is inspired by the timeless concept of Purushartha, a fundamental principle in Indian philosophy that refers to the four aims or goals of human life. These aims are considered essential for leading a fulfilling and balanced life according to Hindu tradition.
The Four Purusharthas are:
DHARMA
YOUR MORAL COMPASS
This refers to righteousness, duty, moral values, and ethical conduct. Dharma guides individuals to live in harmony with cosmic order, societal norms, and their own conscience.
ARTHA
ELEVATE YOUR PROSPERITY
Artha represents the pursuit of material prosperity, wealth, and success. It encompasses economic activities, career pursuits, and the acquisition of resources necessary for sustaining oneself and fulfilling one's responsibilities.
KAMA
INDULGE IN PLEASURE
Kama refers to the pursuit of pleasure, desires, and sensual enjoyment. It encompasses emotional, sensual, and aesthetic pleasures, including love, romance, art, music, and other forms of enjoyment that enrich life.
MOKSHA
PATH TO SPIRITUAL FREEDOM
Moksha signifies liberation or spiritual freedom. It represents the ultimate goal of human existence, which is to attain liberation from the cycle of birth and death (samsara) and to realize one's true nature or connection with the divine (self-realization).
Our Values
